↧
Image may be NSFW.
Clik here to view.
Clik here to view.
Meaningful Metrics for Digital Marketing
To make smart marketing decisions, you need solid information. Of course, this is true in any economic climate, but with a possible slowdown ahead in the travel industry, the stakes are even higher....
View ArticleWhat’s your conversion optimization strategy?
Omniture’s 2009 Online Conversion Benchmark Survey – conducted in July and released last Tuesday – reveals some startling facts: 80% of online marketers do not serve personalized content, and do not...
View ArticleReturn On Objectives is the new ROI
Because new media marketing channels differ so widely, it is nearly impossible to do an apples-to-apples comparison on effectiveness. At best, we create a different set of performance metrics and...
View Article